A Shopafrolic's World — Marketing

Do you know your brand?

Marketing Shopafrolics Small Business

Do you know your brand?

This week in my day job I got talking to someone outside of the marketing team, and it became apparent that they simply didn't really know what a brand was. They thought it was our logo, the mark that we use on everything from posters to our website. I suppose I take for granted my understanding of what a brand is but it got me thinking - why should they know any different? Cue another (long!) marketing tips blog...

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Hello, is anyone there?

Marketing Small Business

Hello, is anyone there?

Excuse me for a minute. I'm about to get on my marketing high horse. For a while now I've been getting more than a little frustrated about receiving auto DMs on twitter. My view is they're impersonal and lazy, and tonight I got talking to some other businesses who echoed my thoughts exactly. Let me explain to you why I'm not a fan...

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Wanted Dead or Alive... Marketing Cowboys

Marketing Small Business

Wanted Dead or Alive... Marketing Cowboys

As small business owners we have to have many strings to our bows. You might be an awesome crafter, but you also have to be an accountant, customer service manager, marketing director and admin assistant. We can't all be good at everything, and there are rarely enough hours in the day, so there is nothing wrong with turning to someone with expertise to help.  It's how you choose these services that counts and that definitely shouldn't be off the back of one sales tweet!  So here's a few things to watch out for.

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