A Shopafrolic's World

A fresh new start

Posted by Martina Fraser on

So it's been a while, and you may notice that it's all change around here! A new year is all about new starts and challenges, and that's exactly what I've been doing here at Shopafrolics. You'll notice if you take a browse around the website, that it is shiny and new. I hope you love it as much as I do.It's not just the new year that brings with it the opportunity of fresh starts (can you believe it's mid February already?), so I've been thinking about how I can keep myself motivated all year around. Here goes... Declutter So you start...

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Tiney Steps For Cancer

Posted by Martina Fraser on

This June I'm setting myself a challenge to walk 10,000 steps per day, in the name of cancer. For a while now, I've wanted to do something to raise money for Cancer Research UK for personal reasons, so what better way to motivate myself to get fitter than for a fantastic cause. And it's not as easy as it seems...

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Beautiful creations by Catherine Gray Origami

Posted by Martina Fraser on

Since starting Shopafrolics I've found myself shopping small and local more and more. Maybe it's the new found appreciation of the love and hard work that goes into these businesses, or perhaps it is just that I'm exposing myself to more through my constant networking. This is how I came across the wonderful Catherine Gray Origami who's extra special items I just had to share.

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The wise words of Roald Dahl

Posted by Martina Fraser on

Ever since my uncle bought me The BFG as a young girl, I've been a big fan of Roald Dahl. The man who was born just 5 minutes away from where I live, was a genuis. For me, he wrote some of the most imaginative and magical stories around, and he created some of my favourite characters that even today as an adult, I love to escape with. The Witches, Charlie, Matilda, The Twits, James... I love spending time with them all. 

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Do you know your brand?

Posted by Martina Fraser on

This week in my day job I got talking to someone outside of the marketing team, and it became apparent that they simply didn't really know what a brand was. They thought it was our logo, the mark that we use on everything from posters to our website. I suppose I take for granted my understanding of what a brand is but it got me thinking - why should they know any different? Cue another (long!) marketing tips blog...

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