About Us

Shopafrolics characterSo you want to know more about us? Well let me let you into a little secret... it's just me, and I'm a shopaholic.

Whether it is shoes, handbags, jewellery, scarves or something for the house, you name it, I love to buy it. Nothing beats that feeling when you put on a new item of clothing, mix up your outfit with a new accessory, or step into a pair of shoes for the first time. It’s an even bigger thrill when you’ve bought a bargain.

It is from this passion that Shopafrolics was born. Not one to sit still for long, I wanted to channel my skills (I work in marketing by day) and passion into something that I could build for myself.  Instead of searching out those bargains on items for me, I now spend my time sourcing fabulous fashion and home gift ideas at the best prices so that you can be sure you’re getting a great deal.

I'm really proud to have been presented with two awards from leading business people whoMeeting Theo Paphitis
inspire me. In 2016, I won a WOW award from Jacqueline Gold CBE, and founder of Ann Summers, which she presents as way of support and recognition for female entrepreneurs. More recently I was hand picked by Theo Paphitis to receive his #SBS award. For me this was a great honour, and I even got to meet Theo who presented me with a certificate to confirm my award. He was absolutely lovely, a warm genuine man who told me that my business had a "brilliant name".  Who can argue with that?!


And the awards keep on coming. In April 2019 I was Highly Commended in the category of Digital Business of the Year at the first Welsh Women's Awards. It was such an honour to be recognised in this way and I feel privileged to have been in the company of so many inspiration female entrepreneurs and business women in Wales.