A Shopafrolic's World — Small Business

Purrfect gifts for cat lovers

Posted by Martina Fraser on

It's official I'm a crazy cat lady. I always knew it deep down but with the introduction of two little troublemakers at Shopafrolics HQ, there is definitely no getting away from it. So meet George and Michael - my purrfect little feline friends.

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Beautiful creations by Catherine Gray Origami

Posted by Martina Fraser on

Since starting Shopafrolics I've found myself shopping small and local more and more. Maybe it's the new found appreciation of the love and hard work that goes into these businesses, or perhaps it is just that I'm exposing myself to more through my constant networking. This is how I came across the wonderful Catherine Gray Origami who's extra special items I just had to share.

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Do you know your brand?

Posted by Martina Fraser on

This week in my day job I got talking to someone outside of the marketing team, and it became apparent that they simply didn't really know what a brand was. They thought it was our logo, the mark that we use on everything from posters to our website. I suppose I take for granted my understanding of what a brand is but it got me thinking - why should they know any different? Cue another (long!) marketing tips blog...

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Winning #SBS and meeting Theo Paphitis

Posted by Martina Fraser on

So, what a crazy few weeks it has been. Rewind to 23 Jan and after a manic day in the day job, I headed to the cinema to watch La La Land with some colleagues. Now I'll admit, half way through the film I did notice my phone was vibrating a lot, which was weird but I quickly dismissed and thought nothing more of it. So much so, that even after I left the film, I didn't check it. It was 9.30pm before I did... and I was in for a shock. I'd only been chosen by Theo Paphitis as a #SBS winner.

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We're celebrating two years

Posted by Martina Fraser on

So another year older and what a year it's been! I'm very please to be celebrating Shopafrolic's second birthday today, 1 November. It's been a rollercoaster year but I'd like to think I'm coming out the other side with some hard lessons learnt and a sense of pride. 

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